INFLUENCER MARKETING ISN’T ABOUT POPULARITY – IT’S ABOUT RESULTS
At Brand Motives, we connect Pittsburgh businesses with local creators who deliver real results — not just reach. Our micro-influencer approach drives higher engagement, deeper trust, and better conversions through high-visibility organic content creator campaigns.
WHY MICRO-INFLUENCERS OUTPERFORM
Higher Engagement Ratios
More likes-per-post and meaningful interactions
Authentic Conversations
Better Conversion Metrics
More saves, shares, and click-throughs that drive action
Established Trust
Audience loyalty built on consistency, not celebrity status
OUR STRATEGIC APPROACH
→ Strategic Matchmaking
Pairing brands with creators who match their audience and have proven conversion records
→ Performance-Driven Selection
Studying past metrics — likes, views, shares, comments — to choose creators who deliver results
→ Rotating Campaign Models
Working with different creators to keep content fresh and extend reach across segments
Pittsburgh-based Creator Network
FOOD & BEVERAGE
Restaurant reviews, product tastings, and foodie reels that drive reservations and in-store traffic.
FITNESS & WELLNESS
Lifestyle content promoting consistency, brand alignment, and personal transformation.
HOME & LIFESTYLE
Everyday inspiration driving product clicks and creating emotional brand associations.
COMMON INFLUENCER MARKETING CHALLENGES
How do we know which influencers are right for our brand?
We match brands with creators based on audience alignment, content style, and proven performance metrics — not just follower count. Our strategic matchmaking process ensures authentic partnerships with your business.
How do we measure influencer marketing success?
We provide comprehensive performance reports tracking engagement, click-throughs, conversions, and audience growth. Every campaign includes clear KPIs aligned with your specific business goals.
Is influencer marketing worth the investment for local businesses?
Absolutely. Our micro-influencer approach delivers higher ROI than traditional advertising, especially for local businesses targeting Pittsburgh consumers.
Let’s Build Your Influencer Campaigns!
