Partner Wins
Real Stories. Real Results.

Driving Engagement for Washington County Tourism

Washington County Tourism partnered with Brand Motives, an advertising and marketing agency, to elevate its digital presence and connect with travelers in a meaningful way. Their goals were clear: increase website traffic, gather actionable data to shape future marketing strategies, and grow their social media following to expand their reach.

Through a tailored mix of data-driven insights, targeted campaigns, and creative storytelling, we developed a strategy that not only met these goals but exceeded expectations. By leveraging cutting-edge digital tools and authentic audience engagement, we helped Washington County Tourism position itself as a must-visit destination while laying the groundwork for sustained marketing success.

Tourism’s Record-Breaking Growth

56,247 New Users

Driving a 134% year-over-year increase in website users, this campaign added 56,247 new users for Washington County Tourism and significantly enhanced online engagement.

280,801 More Pageviews

Delivering a 217% year-over-year increase in pageviews, this campaign added 280,801 new views compared to 2019, significantly boosting audience engagement.

96,481 More Sessions

With a 149% year-over-year increase in sessions, this campaign added 96,481 new sessions and fostered stronger audience engagement.

TOURISM’S Multi-Channel Engagment Growth

Newsletter Subscriptions

2,059 increase in Newsletter Subscriptions

Text Message Opt-In

1,226 increase in Text Message Subscriptions

Facebook Followers

9.9% increase in Facebook Followers

Instagram

47.4% increase in Instagram Followers

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X (formerly Twitter)

69.1% increase in X (formerly Twitter) Followers

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YouTube

9.9% increase in YouTube Subscribers

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We asked a lot of the Brand Motives team this year with aggressive plans to launch a series of relatively complex campaigns, and they delivered on all fronts.
Chase McClain, Washington County Tourism Promotion Agency

IMPACT THAT SPEAKS FOR ITSELF.

Revitalizing the PONY League World Series: A Brand Motives Success Story

Challenge

In December 2023, the PONY League World Series (PLWS) faced a pivotal challenge. The withdrawal of its long-time title sponsor left a critical budget shortfall, jeopardizing the future of this beloved community event in Washington County. With the tournament’s legacy and local economic impact at stake, the PLWS needed a swift and strategic solution to secure its continuity.

Saving a Legacy: Keeping the PLWS in washington county

Securing the Future

Brand Motives stepped in as a trusted partner to guide the PLWS through this crisis. Our team crafted a robust media strategy paired with a compelling title sponsorship pitch deck to attract high-value partners. After a thorough outreach and evaluation process, Printscape was selected as the new title sponsor, ensuring the event’s financial stability.

A Bold New Identity

Sponsorship was only the first step. Brand Motives reimagined the PLWS’s identity with a bold and modern rebranding initiative. Within weeks, we introduced a revitalized brand identity spanning social media, the PLWS website, and event signage, creating a cohesive and contemporary look that resonated with audiences.

Record-Breaking Impact

The transformation was immediate and impactful. The refreshed brand energized the PLWS’s digital presence, driving record-breaking engagement. The 2024 PONY League World Series garnered over 4.5 million social media impressions, a testament to the power of innovative branding and strategic sponsorship. The event not only regained its footing but also expanded its reach and influence, setting a new benchmark for success.
From Crisis to Comeback: Revitalizing the PONY League World

Strategic branding turned challenges into growth and renewed community impact.

Brand Motives turned a daunting challenge into an extraordinary opportunity for growth. By leveraging strategic planning, innovative branding, and targeted partnerships, we ensured the PLWS not only survived its financial hurdles but thrived as a reinvigorated community event. This case exemplifies our commitment to elevating brands through bold, results-driven strategies.

We don’t see Brand Motives as just our advertising agency; they are a year-round partner.
Nathan Voytek, Pony League World Series

WHERE STRATEGY MEETS SUCCESS.

Amplifying Digital Success for the Washington County Agricultural Fair

Budget limitations often hinder nonprofits from fully utilizing available resources. The Washington County Agricultural Fair faced such challenges while attempting to leverage a Google Grant offering up to $10,000 per month in search engine marketing. Complexities in the application process, website compliance issues, and campaign management posed significant obstacles to success.

Unlocking Growth Through SEO and Grant Optimization

Optimizing for Opportunity

Brand Motives stepped in to help the Fair unlock the full potential of the Google Grant. Our team managed the entire process, from securing the grant to building high-performing, compliant campaigns. When the Fair’s website failed to meet Google’s requirements, we overhauled the site, implementing SEO best practices to ensure compliance and enhance overall performance.

Achieving Transformative Growth

The impact was transformative. Monthly Google Grant spending increased by over 1,000%, dramatically expanding the Fair’s visibility through targeted search engine marketing. This improvement not only optimized the grant’s value but also significantly boosted audience reach and engagement.

Maximizing Impact Through Expertise

By streamlining the Google Grant process and implementing effective SEO strategies, the Washington County Agricultural Fair overcame financial barriers and achieved remarkable digital growth. This collaboration underscores how expert guidance can help nonprofits maximize available resources and enhance their impact.
BRAND MOTIVES UNLOCKED TENS OF THOUSANDS OF DOLLARS IN SEARCH ENGINE MARKETING FOR US LAST YEAR THROUGH A GRANT PROGRAM.
Wayne Hunnel, Washington County Fair

“Brand Motives Unlocked Tens Of Thousands Of Dollars In Search Engine Marketing For Us Last Year Through A Grant Program.”
– Wayne Hunnel, Washington County Fair